E-commerce – market analysis
Online presence of companies has improved enormously in recent years. Every company which delivers their products to end-consumers, has its own webshop. The Fast Moving Consumer Goods (FMCG) market in Europe is highly competitive. This market is quite saturated, with thight margins and difficult to predict consumer behavior.
The battle to win consumers is forcing companies to give highest priority to cost reduction, risk management and logistics efficiency. Moreover, the recession has changed the behaviour of almost all consumers. Instead of impulsive shopping, price value trade-offs and extensive search for value are nowadays leading. In this respect, you can imagine that e-tailing and e-commerce are becoming more and more trending topics.