Fusie IceMobile en Brandloyalty
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| Client | Icemobile: developer of mobile applications, including leading brand applications for Ahold (Appie) and ABN AMRO, and Sara Lee (Douwe Egberts) |
| Deal Type | Merger |
| Sector | TMT |
| Deal | IceMobile merged with Brandloyalty, the globally active, leading consumer loyalty company. Brandloyalty shares Icemobile’s vision on mobile and wishes to include it in its loyalty concepts |
What we did:
- Advised the founders of Icemobile over many years on strategic and financial matters
- Set the timing for and exclusively advised on the sale process, including the advanced structuring of the transaction
- Led negotiations and project managed the due diligence